Integrity First, Strategy Second
Monday, January 28, 2013 at 10:54PM Like a thunderbolt to the psyche, those four words.
I wish I could take credit for them, but I heard them in an interview between Kate Swoboda and Danielle LaPorte last year (at about 12:19, if you're wondering). They jumped out at me; I've had them on my whiteboard ever since.
Integrity first, strategy second.
~ Danielle LaPorte
Whether you're sitting in a corporate cube, struggling to get your business off the ground, or managing a Fortune 500 company: integrity first, strategy second.
At least in my book, naïve as it may be.
I'm in the midst of a regroup, a refocus of sorts. I've been coveting strategy for the past several months, trying to ship out, write good copy, come up with a good minimum viable product, essentially, make money.
There is nothing wrong with wanting to make money, nor is there anything wrong with wanting to ship out, write copy, or develop a minimum viable product. In fact, I still intend to do all of those.
To fulfill my personal definition of meaningful work, they must be built on a solid foundation of truth – my truth (notice I didn't say the truth, here). So I'm taking a bit of a step back to make sure that's what's happening.
Integrity first, strategy second.
Woman Sitting, Blue (prints available here)
Living my truth in business means extending parts of me in a way that sits well in my gut, if you'll pardon the visual. In a way that feels right.
It means providing the best content I can provide – whether that's on my blog, my online shop or to my mailing list, and being the best colleague/acquaintance/service provider/collaborator/person I can be.
It doesn't mean I avoid selling or marketing my products, or strategy altogether for that matter. It means I do it deliberately, picking and choosing the pieces of the formula that work for me and replacing the ones that don't with something else.
Integrity first, strategy second. It means all of that.
Thank you Ms LaPorte for articulating it so succinctly.
~~~
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Reader Comments (2)
i love this Stephanie... both the message and the painting. Just perfect. Exactly what i needed to hear this morning. Integrity first - strategy second. Thank you for the reminder. :-) xox
I read you on Scoutie Girl and only today thought to come and see you here, where you live. I am a firm believer that we go where we need to go at the time we need to be there. So I felt pulled to come and visit today...glad that I did. I've been over to your etsy shop and your art? Grabbed me. Thank you for what you said today (Feb. 4th) on Scoutie Girl that brought me over here.